Space Geometry

BMW 7 Launch Event

Kyiv, Ukraine — 2015

Our goal with this was a minimalistic interactive multimedia show that conveyed the spirit and mood of the new BMW 7. We achieved harmony through a combination of factors: graphics, music, and choreography. The monochrome dots and lines, the uneven bits of music, and the disjointed movements of the dancers functioned like a digital Morse code that served to convey a wordless universe, in which everything has meaning, just like the BMW universe.

Awards: 2017 Hermes Creative Awards Gold Winner

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Client
BMW Ukraine

Event Concept and Execution
SAME - Marketing Communications Agency

Concept, Creative Direction, Show Production
Freckled Sky, Front Pictures, Nikolay Boychenko

Video Content, Software, Technologies
Front Pictures

Choreography Direction
Nikolay Boychenko

Dancers
D'Arts Dance Project

Music
Drehz - Heart Cry

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